OMG Series
For decades, Brewery Ommegang has been known for Belgian-style ales. In 2019, the brewery expanded its offerings, including hazy IPAs and other experimental ales. The branding at the time was centered around traditional European styles, so a design update was needed to allow the brewery to play in a different sandbox. The solution: launch a new brand under the Brewery Ommegang umbrella: The OMG Series.
A Little Structure, a lot of Play
Developing the OMG Series brand for Brewery Ommegang meant new beer styles that didn’t fit the old had a home. The “tuxedo” structure is a consistent piece of the packaging (that and the crazy colors).
AWARDS:
Best-Looking Can Design in America
—Ceros Inspire (2021)
Outstanding Design Award
—AIGA KC A16 Exhibition (2021)
Top 5 finalist Can Design Contest
—Colored by INX
(2021)